CUSTOMER RELATIONSHIP MANAGEMENT 1 2. Customer Relationship Management (CRM) is basically a University Presentation and mostly data copied from Wikipedia and some other references. Customer Relationship Management (With examples) 1. Customer Relationship Management (also known as CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. Customer relationship management is not only pure business but also ideate strong personal bonding within people. Development of this type of bonding drives the business to new levels of success. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Definition • CRM is a competitive strategy and process of acquiring, reacting and partnering with selective customers to create superior value for the company and the customer. Once this personal and emotional linkage is built, it is very easy for any organization to identify the actual needs of customer and help them to serve them in a better way.