This is may in turn mean pruning their size so as to prime their usually heavy expenditures. For suitable theoretical framework for the study, the researcher applied the “Two-way- symmetrical model” This was propounded in 1984 by Gruing and Hunt in their Book “managing public Relations”. Patrick Jackson, a publisher of the Public Relations society of America (PRSA) asserts that Public Relations arose from the basic need of building and improving human relationship which existed immediately God created Adam and Eve. 1.3 Objectives of the Study 1. These changes no doubt have aroused a lot of problems for corporate organizations. But these are different business processes. H1: (Alternative): Public Relations practice has been able to create and secure understanding on the part of the publics in order to patronize the bank. In doing this, relevant literatures were reviewed. Swift Code: GTBINGLA  The pioneers were non-natives. 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Diversified into a wide range of banking activities and services, these include corporate and retail banking, registration trusteeship and insurance brokerage to take advantage on several restructuring initiatives. Being an adjact of Journalism, Public Relations became an important element in public communication in the colonial days. Due to their impressive growth, they worked closely with the colonial government in performing the traditional function of a central bank such as issues of species, in the West African Sub-region.To justify its West African coverage, a branch was opened in Accra, Gold Coast Ghana in 1896 and another in Freetown, Sierra-Leone in 1899. In 1966, the bank introduced the First bank of Nigeria (FBN) century 11 projects to resolutionize its operations in line with the dynamics of the environment. Abraham Lincoln made a profound statement many years ago. Has the image of sosoliso Airtime been affected by the current mind of change in Nigerian coupled with last Air disaster in which the company was involved? To determine whether the relationship between sosoliso Airtime and its various publics is as a result of its public relations efforts. Therefore, communication flow in the olden days was primarily personal. To him, the public relations practioner employs effective communication to build, sustain and defend his organization’s reputation among both its internal and external public. These, marked the Genesis of the banks operation. (1) Customers. To be able to survive, corporate organisations are doing a lot of re-organisation. In as much as what the organization does affect the people and the activities of the people equally affects the organization, proper management of public relations remains an important factor in maintaining manual understanding and acceptance between the organization and its various public. During the Second World War (1940), the government urged for more channels of communication which became more pronounced, especially the need to present and analyse information about the war.This eventually led the government to establish an office of information where correct information about the war efforts was sent out to people through the wireless.This was in January 1, 1944. font-size: 11px; 1.4 Research Questions. float: left !important; Do public relations have any role to play in the management of any organization’s corporate image? Needless to say when this happens, survival becomes difficult, if not impossible. The basic assumption of this study is that the role of public relations in the management or in building corporate image should not be treated with levity. As a public relations professional, climate change is just one of the external forces or issues that has the potential to affect the health of your organisation. According to Edward Louis Bernays, Public Relations is “Practically as old as society”. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. It will be of great benefit to First Bank of Nigeria PLC. It is obvious that going by the “Reform Agenda” embraced upon by the present administration lead by Oluseagun Obasanjo, so many groups and organisations are experiencing problems. H0: The practice of Public Relations in First Bank of Nigeria PLC, Enugu zonal headquarters does not attract new customers to the bank. In 1957, it changed its name from Bank of British West African to Bank of West Africa. The researcher showed that public relations can help in uplifting the image of First Bank of Nigeria PLC Enugu Zonal Headquarters. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . content: ""; To survive this, the need for effective public relations practice becomes pertinent. Arthur W. page is considered the father of corporate Public Relations. 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