Its great that we can use the power of football and Accrington Stanley to relay these messages to local children in our area.’’. Hardly what budding young athletes need to keep them going. [9] In September 2009, the programme on Sky Sports, Soccer AM promoted Accrington Stanley's “Save Our Stanley” campaign because of the phrase, as they wanted to continue to use it to refer to the club, when reading fixture lists. [3] According to Rice, Tottenham Hotspur were originally going to be named. With promotion to League One secured, Accrington Stanley, the self-styled “club that wouldn’t die”, so long synonymous with a 1980s milk advert revels in an extraordinary revival. At this time, Football League founder members Accrington FC were struggling and ultimately resigned from the league in August 1893. Men’s Health and Physical Activity Interventions, International Tournaments and Club Competition Finals, UEFA Social Responsibility report highlights achievements. The club came to national prominence in 1989 due to the Milk Marketing Board's popular television advert that featured the slogan Accrington Stanley, Who Are They?. Organisation Accrington Stanley, the small Lancashire Football Club with a tiny budget is celebrating their fairy-tale promotion to League One, half a century after filing for bankruptcy. c/o Health Equalities Group Accrington Stanley, Who Are They? [10], In March 2006, Rice was invited as the guest of honour to watch Accrington Stanley's match against Stevenage Borough,[11] and was later invited to Accrington Stanley's last game of the season against Scarborough, as they were promoted to Football League Two. Alternatively, please email ifollow@efl.com - note that live chat is recommended for the quickest response on a matchday. Under the management of John Haworth the Reds enjoyed early success, becoming the most prominent semi-professional club in the area. By 1910, Haworth’s success was recognised and he was handed the manager’s job at Burnley. L2 2JH A year later the Reds were one of the clubs involved in the expansion of the Football League and accepted an invitation to take a place in the new Third Division North. Please leave this field empty. The other fan asks, “Accrington Stanley, who are they?”, to which the first replies, “Exactly”. Who are they?” with the response being, “Exactly.”. [7], The advert was popular, and was continually shown for up to six years, after it was originally made in 1989. In 1920 the club moved to Peel Park, with Haworth bringing his Burnley side to the new ground for one of the opening games. [6] David Lloyd, a non-executive director of Accrington Stanley, said in an interview in 2012 that the advert earned the club £10,000. In reality, Lucozade Sport and Gatorade contain high levels of sugar and consuming them regularly can contribute to weight gain, dental decay and long-term conditions such as type II diabetes. The other fan then asks, “Accrington Stanley? By linking themselves to UK sports organisations, sports and energy drink companies are attempting to associate their products with a healthy and active lifestyle. [13] The advert was banned from airing in March 2017, due to concerns that it targeted children, because of the connection to the original advert, and promoted excessive drinking. Healthy Stadia is an associate partner within UEFA’s Football and Social Responsibility portfolio (2017-2021). This sexy remake has been banned", https://en.wikipedia.org/w/index.php?title=Accrington_Stanley,_Who_Are_They%3F&oldid=987273549, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, This page was last edited on 6 November 2020, at 00:16. [8] The phrase was seen to make Accrington Stanley the subject of jokes up to the present day. A number of local amateur teams, including Stanley Villa, took up the town name and Accrington Stanley was born. 33 years after Accrington had been a pioneer of league football, the town was back on the map. This exchange neatly demonstrates the power of football. Accrington Stanley was born. A small squabble ensues over the remaining milk. is a slogan that was used in an advert for milk, by the Milk Marketing Board in the 1980s, in the United Kingdom. [9] However, residents of Accrington view the reference positively. Above: Is Manchester City’s success on the field down to Guardiola’s management and the quality of the players, or a sugary drinks company? The truth is nobody can be sure where the Stanley name first came from, but the best evidence suggests that patrons of the Stanley Arms on Stanley Street in Accrington formed a club called Stanley Villa in the early 1890s. Everton also announced a new partnership with them in January 2018. There was an Accrington side in the very first Football League, but they are often erroneously referred to as Stanley. The club competes in League One, the third tier of the English football league system. Accrington Stanley Football Club is a professional association football club based in Accrington, Lancashire, England. Initially the newly named club operated in the Accrington & District League before joining the Lancashire Combination in 1900, winning the title for the first time in 1903 and in the process becoming the first non-league side to do so. Lee Walsh, Head of Sport at Accrington Stanley Community Trust said: “We think it’s vitally important that children learn about diet and nutrition and GULP is a brilliant project that does just that. They have spent their complete history playing at the Crown Ground. In order to use the live chat functionality you need to opt into live chat cookies. Film fans were able to take their minds off football for an hour or two as they flocked to the Accrington Odeon to watch a bikini-clad Ursula Andress emerge from the water in Dr No. Some of the most recognisable faces in football including Real Madrid forward Gareth Bale and Liverpool midfielder Alex Oxlade-Chamberlain have appeared in Lucozade Sport adverts whilst at previous clubs and current Premier League Champions Manchester City announced a new partnership with Gatorade in November 2017. Accrington Stanley, the small Lancashire Football Club with a tiny budget is celebrating their fairy-tale promotion to League One, half a century after filing for bankruptcy. A number of local amateur teams, including Stanley Villa, took up the town name. Football after the First World War resumed in 1919 and there followed big changes for Stanley. So how do we go about encouraging children and young people to cut back on sugary drinks and have water for hydration and milk to help recover from strenuous exercise? One tells the other that star Liverpool player Ian Rush had told him that if he didn't drink milk, he would only be good enough to play for Accrington Stanley. [1][2][3] The advert starred Carl Rice, and Kevin Staine. Dubbed by their own president, Peter Marsden, “the most famous minnows in the world”, Accrington Stanley’s current success on the field may just eclipse the advert they are arguably most famous for. Dubbed by their own president, Peter Marsden, “the most famous minnows in the world”, Accrington Stanley’s current success on the field may just eclipse the advert they are arguably most famous for. Perhaps this summer, young fans will talk about how Billy Kee said that if you drink milk, you’ll be good enough to play for Accrington Stanley. The advert in question features two young Liverpool fans with one explaining to the other that Ian Rush told him that if he didn’t drink milk, he would only be good enough to play for Accrington Stanley.